A logo is a symbol that represents your business and the values that your business stands for. It is an important part of branding and creating an image of the business in the eyes of your customers. A well designed and unique logo goes a long way in building brand identity for a business. Logos of companies like Nike, Apple and McDonald’s are some well known examples of this.
A good logo captures the essence of the business and represents it before the viewer. Its basic function is to attract the attention and captivate the mind of the viewer and thus help the business in building its image and brand. In that respect, an animated logo is much more effective that a static logo. How would you like the letters of the logo of your business coming dancing out with different light effects, in changing colors and with various rotational or spinning movements of the sign? Imagine a rotating globe, a flying bird or a belle dancer in motion as compared to the static images. Which would be more attractive or captivating in the eyes of the viewer? The answer is quite obvious. Animated logo is a new emerging trend that is fast becoming popular, especially among web-based businesses.
An animated logo can be beneficial for your business in more than one ways. It goes a long way in building the brand identity of your business. Everybody is attracted by animated images and text. It creates a unique image in the mind of the customers and the potential customers. It distinguishes your business from the others with static logos and leaves a lasting impact on the mind of the viewer. That will help in building the brand and ultimately growth in the business.
A well designed animated logo can send a more powerful message than a static logo. Through an animated image, you can convey something even in a few seconds that you wouldn’t be able to convey through a static image. It could be uncorking of a bottle of a drink, ripple and rise of a wave or a sportsman in action. A static image can never convey the thought an animated image can. It opens new horizons to your creative ideas to create effective and attention grabbing logos.
An animated logo can be a potent marketing weapon for your business. An attractive and well designed animated logo will certainly leave impression on the mind of the potential customers and that would later translate into increased business volume. Being a part of your advertisement campaign, it would make it more effective, as everyone likes and remembers a catchy animation. It is even more important if your business is online, because animated logo will always be visible on your website and your online advertisements and will give you a competitive edge over your rivals. Yahoo has recognized it and it has started using animated logos on its various pages.
To sum up, a picture is worth a thousand words. Similarly an animated picture is worth a million words!