A successful website is not just about its thought-provoking web content or its compelling web-design. It should have a unique style that also feeds on its functionality and the user experience while being easy to understand at first sight.
Online users only have a very minimal attention span. They are people who have different style preferences. With this, you should know the rules to follow when planning the design of your website. In relation, this article offers some guides that will help you be in the right direction that will also turn your audiences to clients.
Guide No. 1: Design while thinking about its visual hierarchy.
With technological innovation in the forms of smartphones and computer screens and its power to display information, the key task of every web designer is to arrange the web content in a clear manner. Again, the online audience has a very limited attention span, so you only have seconds to minutes to grab their attention and inform them what the website is about.
Once you established the clear hierarchy of information, the visitors will probably unconsciously follow the steps you have left for them. You can maximize the use of contrast, color, spacing, and size for further accentuation, making sure that it is always intentional and remaining conscious of what draws your audience attention to your page.
Guide No. 2: Create a minimalistic homepage.
Online visitors rarely read every written word on a site. They would rather scan the pages checking out terms or keywords. With this given behavior in mind, it is better to invest in emotional appeal than the word count. The fewer words a website has, the better your audience will be able to process and evaluate the information in front of their monitors or screens, which will make them take action more. Experts’ also suggest the use of icons and images as another way to deliver the message you want to convey.
Guide No. 3: The website should have easy to read content.
The keyword here is readability. This measures how easy it is for the readers to identify words, phrases, and sentences. If you have a website with a high readability score, this means that your users will be able to take in the details in the text hassle free and will be able to efficiently scan your website without too much effort.
Also, remember to apply the following tips: use the font family of sans-serif, limit the number of different fonts to three, you can’t read what you can’t see, and lastly, contrast is the key.
Guide No. 4: Make sure that your site is easy to navigate.
One great advantage of easy to navigate website is that it helps search engines index the inclusive content while improving the user’s experience at the same time.
A solid navigation may include one or more of the following: a logo that is linked to the homepage, well-placed menu (the top area is the best location), availability of vertical navigation, and maximize the use of your footer area which can also include the site’s contact and other online information.
Guide No. 5: Be mobile friendly.
Today is the mobile era. With this, it is vital for your website to be mobile friendly so that your visitors can see the web content even while they are on the go. Choose a platform that offers not just the desktop version of your site but the ones with a responsive system that is also mobile friendly.
To check, put yourself in the user’s point of view by testing every page, links, button and more. Browse your site both using your computer or laptop and your smartphone.
To conclude, always be on the look for inspiration. In terms of designing a website, inspiration is the key part of the creative process. Therefore, it is vital to be aware of every possibility available.